Chopard watches are considered to be one of the most prestigeous of their kind. Combining elegance and beauty, Chopard is everything a highgrade watch should be.

"In 1860, Louis-Ulyssse Chopard set up his factory in Sonvilier, in the Swiss Jura Mountains. The firm soon acquired an excellent reputation, particularly in the production of high precision pocket chronometers. In this capacity, Chopard was to become one of the main suppliers of the Swiss railways, already legendary for their punctuality. When the demand for Chopard clocks and pocket watches steadied, the company decided to launch into jewelry watches and to move to the prestigious watchmaking capital of Geneva. In 1963, Chopard came into the hands of Karl Scheufele, representing the third generation of the family firm. However, Paul-Andre Chopard remained part of the team until his death five years later.

In 1990, the Meyrin/ Geneva factory was enlarged to allow the professions involved in the design and manufacturing of watches and jewelry to work under one roof. Today, Chopard is established throughout the world and its collections appeal to the most demanding tastes in over 50 coun tries. Each collection observes the company`s three basic principles of accuracy, reliability, and beauty. Nowhere can this be demonstrated more than in its "Happy Diamonds" and "Casmir" models. Ronald Kurowski desire`s to create a watch where diamonds could enjoy total freedom of movement, unfettered by any metal whatsoever, was the driving force behind the production of "Happy Diamonds," a respectful tribute to the world`s most precious stone. The success of "Happy Diamonds" was such that Chopard took out an international patent on the model and its avant-garde concept received many professional accolades. The Scheufeles express a greater display of creative fantasy with these distinguished models, and Chopard`s name remains tied to both collections.

The foundations on which the Scheufele family continues to build Chopard`s reputation and promising future include a deep-felt respect for the century old, Swiss watchmaking tradition and determination to stay on the cutting edge of technology"